Micromax enters the laptop world with Ignite LPQ61

Micromax on Monday announced the launch of two new laptop series in India, the
Micromax Ignite and Micromax Alpha. The company alongside launched the first
laptop in the Micromax Ignite series - the Micromax Ignite LPQ61 - priced at Rs. 18,990.
The budget laptop isavailable exclusively via Flipkart starting Monday.

The company says the Micromax Ignite series is geared towards power users, while
the Micromax Alpha series is targeted at first-time laptop users. Micromax in an emailed
statement said the launch follows an  "overwhelming response" for its entry-level Lapbook
laptops and Laptab 2-in-1s. The company says the new series have been launched
in collaboration with Intel and Microsoft.

The Micromax Ignite series will come bundled with Windows 10, and run on Intel
Pentium processors. It is aimed at increasing "domestic technology adoption and
offer superior productivity specifications and premium feel at competitive price points,"
the company said.

The Micromax Ignite LPQ61 features a 14-inch HD (1366x768 pixel) IPS LED-backlit
display, and the highlight of the laptop at this price point is the presence of a 1TB HDD.
It is powered by an Intel Pentium N3700 (4 cores, 4 threads, 1.6GHz base clock, 2.4GHz
Burst clock, 2MB L2 Cache) that's coupled with Intel HD Graphics and 4GB of DDR3 RAM.

Connectivity options on the Micromax Ignite LPQ61 include 2xUSB 3.0 ports,
1xMicro-HDMI port, microSD card reader, Ethernet, Wi-Fi 802.11 b/g/n, Bluetooth v4.0,
and a 3.5m audio jack. It sports a HD webcam, stereo speakers, and will only
be available in a Black colour variant.

Commenting on the launch, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics Limited, said, "The decision to foray in to newer categories is solely basis the understanding of consumer demand and need and matching it with our strong credentials in the Indian market. While the laptop category is not growing very rapidly today, we believe the key barrier is to give a high performance, well designed product at an accessible price. We have always strived to close the gap between consumer needs and available devices by bringing alive the best technology innovations and we believe we have done it with Ignite."